Naked Wines Paid Content on Wayfair.com
Analyzing customer behavior metrics and previous paid search and social campaign performance, I developed content strategy, performed copywriting and editing, sourced accompanying photos and coded HTML of all copy and assets for linked landing pages hosted on Naked Wines’ website. A/B tested alternative headlines, CTA copy, ordering of articles and promoted wines featured within articles. Determined highest-trafficking content and repurposed for paid social campaigns.
From project pitch to delivery and post-delivery metrics, I project managed creative ideation and production with my creative director and design colleagues, routed approvals with our marketing team and executives, and performed QA.
And sampled wine, of course.
